Cannes Lions: Sanan's Letter. Project: AK-47
This video was created in an attempt to raise awareness of children being used as soldiers in SE Asia and Mexico.
All it takes is $7 a month to give one of these kids their childhood back, to rescue and rehabilitate.
We hope you find this video uncomfortable. Imagine if it was your child. How uncomfortable would it be then?
Creative and Production are:
Ronan William Jean David Pierre Quiniou — Announcer
Publicis United & Publicis Modem Russia
Eugene Radewich — Creative Director
Vlad Sergueev — Creative Group Head
Alexey Sergeev — Art Director
ME: Andrey Dodin (Dave Gold) — Motion Graphics, Graphic Design, Sound Design
Kirill Strelnikov — Copywriter
Richard Williams — Copywriter
Elena Viter — Producer